Remarketing - what it is and why you should seriously consider investing

10/06/2016 05:37:00 am Bevan Givens 2 Comments

Once someone has visited your site, you know they're interested in what you have to offer. But they may forget about you or be distracted by competitors. To remind them of the brilliant services or products you offer, you can use the remarketing marketing strategy. Using Google AdWords, you can create engaging and informative ads, with the option to include images and lightboxes, that will display on websites which rent space to Google. So once a visitor has left your site, when they visit such a site, your ad will appear reminding them about you and you could even pique their interest by advertising special offers and other incentives.

Just recently Google introduced cross-device remarketing meaning that your ad can be displayed to site visitors on any device they may use. SEO Journal gives the following example to illustrate this new feature:

“Let’s say you’re a retailer and want to build a customized Halloween campaign. With cross-device remarketing, you can reach your customers with an “It’s almost Halloween” ad on their phone during the morning commute. Later in the day, you can follow up with a limited time offer on decorations and recipes when they’re browsing a tablet at home.”


(ref:https://www.searchenginejournal.com/google-adwords-introduces-cross-device-remarketing/174666/)


The following diagram further helps explain how remarketing works:

Remarketing concept diagram

(ref:http://www.wordstream.com/images/remarketing.jpg)


The advantages of remarketing are clear for all to see, by reminding site visitors about your business and piquing their interest with engaging ads you increase the chances of gaining a valuable customer and of generally improving brand awareness because, even if a sale is not made, your name will stick in their head so this can especially be highly beneficial for new businesses looking to make a name for themselves. As with any Google AdWords campaign the spend can be easily controlled, not exceeding your daily budget and adjustments to the budget can be made effortlessly and at any time.

If you are interested in setting up a remarketing campaign but have some questions don't hesitate to contact one of our friendly experts here or, if you are ready to get started, please fill in our start a project form. 

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