AdWords PPC marketing for your business - a match made in heaven?

8/02/2016 05:53:00 am Asad Ahmed 2 Comments

Here at The Web Design Shop we pride ouselves on providing effective counsel to our customers on optimising their online presence, allowing them to thrive in their market.

One such method we frequently recommend to our clients, is the use of PPC (Pay Per Click Marketing) to enhance their online presence. PPC marketing involves creating internet ads with the purpose of driving traffic to your site. These ads are published by third parties providing this service and you only pay when your ad is clicked on.

As certified Google Partners, we opt to use Google AdWords as our primary location for ads to be published.


But is PPC marketing the right step forward for your business?


PPC marketing can be beneficial to many different types of businesses with different business objectives.

For example, a fast food delivery business will primarily focus on receiving phone calls to arrange deliveries. Google allow you to integrate call to action extensions to your ads to encourage potential customers to perform this desired action. In this case, a call extension would be perfect, because most people search for fast food delivery services on their mobile phone and using a call extension will allow potential customers to call the business directly from Google's preferentially placed Ads, using their phone.

Alternatively, a high street retail business which does not trade online which is looking to increase footfall, would benefit from location extensions. They show potential customers searching with relevant search terms the location of the closest physical branch to them on Google Maps. This map can then be clicked upon to find directions if necessary. This method can be highly effective in increasing footfall to shops.

For an online retailer, product listing ads are ideal as they allow your ads to appear on Google Shopping, a dedicated service from Google which allows potential customers to search for specific items and receive results from all around the web. This is a great place to advertise your products as countless consumers use Google Shopping to compare prices for similar products and if your products are competitively priced, then you will very likely benefit greatly from such ads.

These are just a handful of examples of how PPC marketing can help different types of businesses.

For specific advice about how PPC marketing can help your business, get in touch with one of our PPC experts here or to get started today please complete our start a project form.


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2 comments:

  1. I agree that product listing ads are ideal as they allow your ads to appear on Google Shopping, a dedicated service from Google which allows potential customers to search for specific items and receive results from all around the web. Thanks for this great informative article.
    adwords expert

    ReplyDelete
  2. At the moment I don't a web site, only a blog about virtual data rooms for mergers and acquisitions . But I use some of your tips in my work with the blog. Thanks!

    ReplyDelete