Adaptive and Responsive Web Design, what does it all mean?

12/11/2014 05:30:00 am Bevan Givens 5 Comments

Today, it is essential that you present the relevant information and an optimised user interface to all browsing devices.

Since 2010, Responsive Web Design  (RWD) has rapidly been adopted by most competent web development teams, as the standard approach to 'cover all the bases' when developing websites and web based browser apps. It allows the content to re-size and flow fluidly within a grid layout, presenting the content coherently within the device's browser viewport.

It does mean a lot more development time and cost than a static website, though in time the results prove beneficial, as more users are able to get the information they require from wherever they may be browsing the web..

Another approach to serve each device is Adaptive Web Design (AWD), a cheaper alternative that is faster to develop, but not without some 'cons' to these 'pros'. The website is coded to present different layouts of the content for a selection of viewport widths, but does slow down page load speed, therefore it will affect search engine optimisation, affecting search engine ranking.

Feel free to contact our web design team for more information on how Responsive Web Design will benefit your web presence.

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